Archive for February, 2012

What You Need to Know About Interactive TV


There's a "You say potato, I say potahto' scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology.


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P&G Finds Orange Ads Work Better on Facebook


Digital has become so important to Procter & Gamble that it's changing how it creates ads and applying what it learns to other parts of the marketing mix.


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Social Media and ROI: Some clarity. (Again.)

I told you I would bring back this post regularly. Here it is again, until the day when everyone understands how simple this is. Okay, here we go: If you are still having trouble explaining or understanding social media R.O.I., chances are that… 1. You are asking the wrong question. Do you want to know what one of the […]

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DRIVING HOME VIRTUAL SHOPPING

"Car configurators' have become important marketing tools that are helping steer the dreamer to the dealer


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MediaMath Unveils Partner Program as DSPs Face Heightened Competition


In an effort to simplify digital media buying, the demand-side platform launched a vendor-partnership program aimed at integrating all kinds of ad-technology providers into its platform.


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Washington Post Co. Decides Slate All Grown Up, Needs Own Ad-Sales Force


Changes are coming as Washington Post Co. reports a 15% drop in fourth-quarter ad revenue for Slate and Washingtonpost.com.


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P&G to Slash $10 Billion in Costs Over Five Years


Cuts are aimed at making P&G more competitive amid slow growth in developed markets and aggressive expansion in developing one.


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