Archive for July, 2011

DirecTV Defends Yanked Spot ‘The Truth,’ Says More Ads Planned for 2012


"If some people take it literally and don't like it I apologize for that," said DirecTV Senior VP of Advertising and Communications Jon Gieselman.


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Despite Stumble, Brands See Potential in Google+ Business Pages


Why did Ford get to keep its business page while Mashable, Sesame Street and others went down? It's a secret.


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In Yahoo-Alibaba Showdown, Alibaba FTW!

For the better part of a year, Chinese-based Alibaba Group has been in a very public feud with its largest shareholder, Yahoo, and in the latest round, it looks like Alibaba has won.


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How Group M Plans to Spend More Brand Dollars in Local Markets

More than ever, consumers are turning to social media, reviews sites and search when researching local products and services.


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Podcasts Still A Popular Content Mechanism

Over the weekend the BBC published an article that details the misconception that the time of podcasts have come and gone. The numbers, in fact, show that the downloaded audio broadcasts are doing just fine. More than eight million adults … Continue reading

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Why Facebook Won’t Win in China

If the rumors are true, Facebook is planning to enter China's social-media market through a partnership with local search giant Baidu. But experts say the social giant may have waited too long to make its move.


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Some quick handy stats about social media and lead generation.

If you either haven’t downloaded Hubspot’s “State of Inbound Marketing” report (February 2011) or haven’t taken a look at it recently, this week is as good as any to get a glimpse at the evolution of social media’s importance in the world of business. Here are a few stats for you: – 57% of companies¬†using […]

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