Archive for June, 2011

Why Google’s Deal With Heineken Is Essentially an Upfront Buy

The deal appears akin to the TV advertising commitments sold ahead every year of the fall TV season. Google is securing from Heineken guaranteed ad buys, which in this case largely entails placement on YouTube.


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Specific Media CEO Talks MySpace and Justin Timberlake


"I don't think MySpace was a steal," said Specific Media CEO Tim Vanderhook. "There are some challenges."


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Epsilon Aims to Mend Trust Issues With New Anti-Hacker Product

Nearly three months after a major email data breach by hackers, direct-marketing firm Epsilon is trying to repair its trust issues with clients — and is even hoping to attract new ones — with a new service that claims to detect "electronic crimes in motion."


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Advertisers Say Spending Is Going One Way: Up

The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Check out the New Advertiser Perceptions survey of major marketers.


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Visualize Your Business Model

HackFwd: Visualize Your Business Model in 15 Minutes Flat from IDEO on Vimeo.

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In the Era of Cloud Computing, Three Important Maxims for Brands to Follow


In the era of cloud computing, any incident pertaining to privacy or security — even a minor one — is the fastest way to erode brand equity and consumer trust.


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My very unofficial Cannes Lions 2011 recap.

So, last week, thousands of lucky advertising industry professionals from every corner of the globe flew, drove, rode, sailed and railed it down to Cannes, France for the 2011 edition of the Advertising Creative festival known across the world as the Cannes Lions. I was there, and since I keep being asked what I thought […]

Source: thebrandbuilder.wordpress.com

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