Archive for May, 2011

Despite Digital Privacy Uproar, Consumers Are Not Opting Out

Advertisers' fears that, given the chance, consumers would opt out of behaviorally targeted advertising en masse appear to be vastly overblown — but don't mistake that for thinking they don't care about privacy.


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The basics of social media measurement for business.

Today’s article was prompted by The Now Revolution co-author Jay Baer’s blog post entitled The 6 Step Process for Measuring Social Media. Consider the following 5 sections a complement to the social media measurement discussion in the business world. Bookmark it, pass it on, and feel free to ask questions in the comment area if […]

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Jann Wenner: Magazines’ Rush to iPad Is ‘Sheer Insanity and Insecurity and Fear’


In a wide-ranging Q&A, Rolling Stone's co-founder discusses magazines' "crazy" rush to the iPad, why publishers needed to see that "power of print" ad campaign as much as advertisers did, and President Obama's decision to withhold post-mortem photos of Osama bin Laden.


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The Hottest Trend in E-commerce? M&A

To shoppers, a deal often means a good price. But the hot space in retail right now is wheeling and dealing — snatching up startups.


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IAB Belgium’s “Think Digital” Conference recap: Ogilvy’s Rohit Bhargava, Eric Phu, and more smart kids.

IAB Belgium put on an outstanding little one-day digital conference in Brussels this past Thursday, that I was lucky to be a part of. The video (above) will give you a quick recap of the event and the speakers. One of my big highlights for the day, aside from presenting in front of the biggest […]

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Google Just Blew Past Yahoo in Online Display Advertising

Google, known for its dominant position in search, just crossed an important milestone, unseating Yahoo as the biggest seller of online display ads, according to IDC.


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Miley Cyrus Launches Twitter Revolt Against Urban Outfitters


There's a new social media movement underway, this time rushing to the defense of independent jewelry designer. And it may provide a useful lesson for big retailers.


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