Archive for March, 2011

Social Business vs. Social Marketing: Understanding the fight over “content”.

The danger of content-centric strategies in Social Business: Let me preface this short post with the catalyst behind it – this article by Sarah Shearman for Marketing.co.uk: “Content key to marketing in social media says P&G exec.” Let me throw a few bits and pieces of the article your way, and we’ll get started. Content […]

Source: thebrandbuilder.wordpress.com

– For more social media news visit: http://www.buzzmouth.com

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Why Facebook Will Emerge a Winner in Battle Over Privacy

The winner in the battle over digital privacy, strangely, will be Facebook, and to a lesser extent, Foursquare and every other social service that provides value to consumers in proportion to the amount of personal information users freely give them.


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Salesforce.com Snaps Up Radian6 for $326 Million

Founded in 2006, Radian6's technology monitors conversations across Facebook, Twitter, YouTube, blogs and online communities and is used by brands like GE, Pepsico, Dell, Molson Coors, and more than half of the Fortune 100, according to the company.


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4A’s Takes Tough Stance on Patent-Troll Issue

As agencies continue to create more digital products for their clients, they're also potentially assuming more patent risk. To combat an issue that's becoming a top concern for Madison Avenue, the 4A's is sounding an alarm bell.


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Guy Kawasaki interviewed by Brian Solis. (Watch it. It’s good.)

Since I am still in Europe haven’t had time to sit down and write the six or seven blog posts I started drafting on the TGV to Paris last Friday, let me just point you to this solid video of Guy Kawasaki speaking with Brian Solis about the Apple paradox, the key elements behind Virgin […]

Source: thebrandbuilder.wordpress.com

– For more social media news visit: http://www.buzzmouth.com

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What Groupon Means for Grandma’s Coupons


While Groupon never set out to take the place of traditional coupons, old-school players such as Valassis and SmartSource can't help but keep an eye on the digital darling.


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General Motors Social Chief Christopher Barger Jumps to Porter Novelli Digital Shop Voce


Ad Age spoke with Christopher Barger, GM's former director of global social media, about his plans at Voce, social media's maturation, the overemphasis on counting fans and followers, and Chrysler's instantly infamous f-bomb tweet.


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